The launch film / 20240:58
Edition 1 / 2024
The first step.
27 October 2024 / Salem
A new identity for a run with a purpose. The awareness ribbon and running figure connect the campaign, runner kit and event day.
- Visual identity
- Campaign
- Runner kit
- Event environment
A purpose in motion.
The ribbon brings the cause into view. The runner gives it energy. Together, they form an identity that travels from the launch film to the road.
The first glimpse / 20240:35
One identity, across the day.
Distance colours, course signs and stage graphics make the event feel connected. Teal landscapes and a vivid ribbon carry the same message at every scale.
The event film / 20241:12