ITIR Summit 2025

The Institute for Transformative Innovation Research (ITIR) at the Università di Pavia hosts an annual summit that brings together CEOs, academics, researchers and policy-makers. The 2025 edition — held on 23 January at Teatro Fraschini and the University campus — was themed "Sfumature di Blu": Shades of Blue.

The theme wove together three frontiers of human exploration, each sharing the colour blue: deep space, the ocean floor, and artificial intelligence. 7Dots was commissioned to build the entire event brand — visual identity, key art, print collateral, and digital formats — from a single visual concept.

The colour system is built from three blues derived directly from the key visual. Space Blue (#1A2344) — the deep navy of the upper atmosphere, used for backgrounds and anchor surfaces. Artificial Blue (#0C5094) — the mid-blue of the data-wave band, used for branded surfaces and headings. Ocean Bed (#6E9ECD) — the soft steel-blue of the sea floor, used for secondary surfaces and highlights.

The three blues are not arbitrary brand colours — each one is sampled from its corresponding zone in the key visual, so the palette and the imagery are physically the same thing.

The key visual was designed to crop and reframe across every format the conference needed — landscape (1920 × 1080) for screens and presentations, portrait (4961 × 7016) for printed brochures and posters, and square (1080 × 1080) for social media. A gradient-only variant strips the photographic imagery back to pure colour, used for text-heavy surfaces where the full visual would compete with content.

The brochure carries the entire day — plenary sessions in the morning (a keynote from Harvard Business School, panel discussions with the CEO of IBM Italia, the CEO of Siemens Italia, the Chief of Staff of the Italian Navy, and a former UN space office director), nine parallel afternoon sessions, and a closing performance of "NOMADIC — Canto per la biodiversità" at Teatro Fraschini.

The partner system — Main Event Partner (Fineco Private Banking), Event Partners, and Technical Partners — is integrated into the visual hierarchy without breaking the immersive blue.