Work / Automotive
Volkswagen 15 Years
Ramani Cars, Coimbatore
- Client
- Volkswagen
- Year
- 2024
- Industry
- Automotive
Fifteen years of Ramani Cars, Coimbatore's Volkswagen dealership, marked with a crest, a showroom launch and a celebration week — planned, branded, filmed and run by one team.
01The Brief
A dealership anniversary that had to work as a business move, not a birthday.
Ramani Cars — established 2009, one of Tamil Nadu's most trusted automotive dealerships and Volkswagen's authorised partner in Coimbatore — turned fifteen in 2024.
The celebration had a second job: launching the Certified Pre-Owned showroom, formerly Das WeltAuto, rebranded under the new Volkswagen identity. So the anniversary was staged as both a look back and a launch — retrospective pride, balanced against future ambition.
Dealership events default to a cake, a lamp and a group photo.
Problem
Fifteen years of trust is a real asset, but it evaporates if the milestone is celebrated generically. The event needed an identity of its own — strong enough to brand a week, a launch and a media campaign at once.
A crest, not a logo.
Solution
The anniversary mark is a shield: Volkswagen's roundel at the crown, SINCE 2009 beneath it, a large 15th at the centre and Ramani Cars on a red ribbon across the base. Milestone symbolism fused with the dealer's own colours — built to hang, print, wave and unveil.
The campaign theme framed it: fifteen years of driving trust.
The 15th anniversary crest
02The Celebration
Customers, automotive partners and media, under one arch.
A grand celebration event brought the dealership's whole world together. Floral arch and red carpet at the entrance, the crest flying on avenue flags, dignitaries welcomed with shawls and garlands, and the reveal wall waiting under a curtain.
The entrance
The crest, flying
The welcome
15 years of mileage — the reveal wall
03The Launch
The Certified Pre-Owned showroom, opened the same day.
Ribbon cut, team on the carpet, the new Volkswagen identity on the fascia. The anniversary gave the launch an audience; the launch gave the anniversary a headline.
Inside, the crest hung as medallions through the showroom, and new décor and digital touchpoints ran through the celebration week.
The ribbon
Certified Pre-Owned, open
AutoFest — upgrade to a new Volkswagen
04What the Week Carried
The showcase was the dealership's own record of firsts.
India's first all-women Volkswagen city showroom, in Coimbatore. A 100% digital showroom experience introduced ahead of competitors. And the Enquiry Factory — a streamlined system for managing customer engagement at scale.
Around it, we ran the full media layer: pre- and post-event campaigns across LinkedIn, Instagram and YouTube, highlight reels, testimonial films and press documentation.
Delivered
- Anniversary identity: the 15th crest, flags, arch, reveal wall and showroom medallions
- Event planning and execution for the celebration and the CPO launch
- Digital campaigns across LinkedIn, Instagram and YouTube
- Highlight reels, testimonial videos and press documentation
- In-showroom decor and digital touchpoints through the celebration week
Volkswagen India's leadership called Ramani one of the most progressive dealerships in the country.
Outcome
Citing its contributions to innovation, customer satisfaction and regional growth — with the anniversary week as the stage that put all three in one room. A milestone used to launch a vertical, not just to mark time.
Not just a reflection of the journey — a bold step toward the future.
The Result
15 years of driving trust
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