Ramani Cars Pvt. Ltd., one of Tamil Nadu’s most trusted automotive dealerships, marked a major milestone in 2024—15 years of excellence in the automobile industry. Established in 2009 and headquartered in Coimbatore, Ramani Cars has built a legacy of customer-centric innovation, trust, and service quality as an authorized Volkswagen dealership. The 15th Anniversary Celebration was not just a reflection of its journey, but a bold step toward the future, reinforced by the launch of its Certified Pre-Owned showroom and new initiatives that highlighted the brand’s forward-thinking ethos.
7Dots Brand Company worked closely with Ramani Cars to plan a holistic anniversary campaign that combined celebration, brand storytelling, and business expansion:
1. Event Planning & Execution
A grand celebration event was hosted to bring together customers, automotive partners, and media.
The event marked the launch of the Certified Pre-Owned showroom (formerly Das WeltAuto),
now rebranded under the new Volkswagen identity.
2. Brand Positioning
The anniversary theme celebrated the journey of “15 Years of Driving Trust” while also positioning Ramani Cars as a leader in customer-focused innovation.
Messaging was carefully crafted to balance retrospective pride and future ambition.
3. Showcase of Innovations
Displayed milestones like: India’s first all-women Volkswagen city showroom in Coimbatore.
100% digital showroom experience introduced ahead of competitors.
The “Enquiry Factory”—a streamlined system to manage customer engagement at scale.
4. Recognition from Volkswagen India
Volkswagen India’s leadership acknowledged Ramani Cars as one of the most progressive dealerships in the country,
Citing its contributions to innovation, customer satisfaction, and regional growth.
Creative Highlights
Event Branding: Visual identity for the celebration was developed, blending Ramani’s brand colors with milestone symbolism.
Digital Campaigns: Pre- and post-event content shared across LinkedIn, Instagram, and YouTube.
Media Production: Coverage included highlight reels, testimonial videos, and press documentation.
In-Showroom Experiences: New décor and digital touchpoints were integrated to enhance walk-in customer experiences during the celebration week.
Ramani Cars’ 15th Anniversary was more than a celebration—it was a strategic moment to reinforce leadership, launch a new vertical, and align internal vision with future opportunities. With a legacy of trust and a bold vision for innovation, Ramani Cars continues to redefine the dealership experience in India’s automotive industry.